QUEZON CITY, Philippines -- Leading real estate developer Empire East Land Holdings, Inc. held its 2021 Annual Stockholders’ Meeting today, June 8.
This is the second time the company has conducted the event in a virtual format following the success of previous year’s stockholders’ meeting.
For this year, Empire East highlighted the company’s response to the pandemic as well as its transmutation plan which encompasses three core aspects of its business operations: People, Process, and Projects.
Now, more than ever
In 2020’s Kaya Natin webinar, Empire East President and CEO Atty. Anthony Charlemagne C. Yu mentioned that homes and shelter are needed now more than ever to protect people from the drastic effects of pandemic. With this in mind, the company launched promos and flexible offers that would allow homebuyers to purchase an affordable yet high-quality home despite the health crisis. The company also shifted its focus to its digital assets which allow 3Ps to function at its best.
These brave, proactive, and innovative decisions allowed the company to propel towards success despite the hurdles of the current times.
In 2020, Empire East reports a close to 9% growth in reservation sales compared to the previous year. This shows the company's resiliency and resolve in continuing to create homes that cater to the needs of the middle-income market.
Turning challenges into opportunities
As the company faced uncertainties throughout the year 2020, one of Empire East’s immediate responses was to leverage their digital assets to make daily operations more seamless and efficient, while responding to the demands of the market for a safer and faster way of doing the business.
“The erratic times brought by the pandemic have hurled huge waves on our operations. However, because of the combination of: a proactive management, essential and well-conceived product offerings, crisis-resilient communities, an intelligent market, and adaptable employees, we remain a very vigorous Company that is on track with our goals,” Empire East President and CEO Atty. Anthony Charlemagne C. Yu told the stockholders today.
Empire East stood its ground as one of the first digitally-transformed and technologically-efficient in the industry because of Atty. Yu’s visionary leadership and the company’s adaptability to the times.
Ride to the future
Empire East continues to stride along the path to resiliency and sustainability as it takes further steps in developing its largest project to dae-- the 24-hectare Empire East Highland City along Felix Avenue in Pasig and Cainta, Rizal.
This 37-tower development became one of the most sought-after projects of Empire East as soon as it was launched in 2019. The first tower of the elevated city’s first phase, the Arcadia, reaps promising results as it will soon be completely sold out.
Empire East commits to the sustainable development goals by incorporating sustainable features into Empire East Highland City, including the utilization of renewable energy, and provisions for jogging paths and bike lanes.
“We have once again proven that we do not just build homes. We offer protection and provision and a chance for nourishment for the future lifestyle of our stakeholders.
Together with all our stakeholders, we continue to re-imagine the future of Empire East—one that is sustainable in both its operational efficiency and its product development so that we can continue to provide safer and more caring homes for the Filipino people. With confidence, we march with you as we work through today's challenges and transform them into opportunities for tomorrow,” said Atty. Yu as he ended his speech.