The Case for Township Developments: Factors Driving This Residential Living Trend

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19 June 2019
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In cosmopolitan urban areas like Metro Manila and Cebu, the daily struggle of getting out of the traffic rut has forced many to seek solace in communities where access to and from work, as well as to leisure and entertainment establishments, is assured.

 

And as advances in mobile technology make working at home—or any place where there’s Wi-Fi access—as ubiquitous as getting a caffeine fix in a neighborhood coffee shop, property developers continue to zero in on creating livable communities that offer not just an easy access to those who prefer to do their work in the comfort of their own home but an ecosystem where residents and tenants can enhance their experience of actually balancing work and leisure.

 

Convenient and accessible residential experience

The world is moving at an incredibly rapid pace yet people are busier than ever before. With this, time has become a luxury for many—more time to be with the family, more time to take a break and work on one’s self, more time for friends—a desire that some are already taking extra measures to have. By bringing together the necessities of modern living, townships are able to provide individuals and their families more opportunities to do all of these without sacrificing other aspects of their lives.

This is one of the main concerns Empire East Highland City wants to address. This soon-to-rise luxurious uphill community east of Metro Manila plans to take luxury and comfort to another level. There are 37 elegantly designed high-rise residential towers, mixed-use and smart-designed office towers, a world-class 58,000-square meter signature lifestyle mall that is expected to house sophisticated retail shops and cafes and restaurants that offer an array of international cuisine, a church that can accommodate 500 people comfortably, and an exclusive 6,700-square meter five-star sports club.

 

 

 

 

 

 

 

 

 

 

 

 

All of these will be masterfully integrated at Empire East Highland City. And because green, open spaces are a premium and a big draw among those who want to experience sustainable living, the uphill community will have an expansive 8,000-square meter green park, with pockets of open and green spaces scattered all over the area. Even the arteries of the uphill community are quite wide with 4-lane and 6-lane roads.

Putting a premium on accessibility, Empire East Highland City will rise on a 24-hectare uphill property along Felix Avenue, one of eastern Metro Manila’s busiest thoroughfares. The uphill community is strategically situated in one of the metro’s fastest-growing urban areas: Pasig City and Cainta, Rizal. In fact, its landscape and skyline are fast evolving into one of the most cosmopolitan in the metro. Because of Empire East Highland City’s location, accessibility to other parts of Metro Manila and several provinces that make up the CALABARZON growth corridor, which comprises the provinces of Cavite, Laguna, Batangas, Rizal, and Quezon, is expected to be a breeze.

The 20-billion peso integrated urban township will be developed over a 10-year period. Empire East’s innovative township project is specifically aimed at property seekers who yearn for a home where the workplace, educational and health institutions, as well as leisure establishments and retail shops are either in a single location or located nearby. Empire East Highland CityEmpire East’s most ambitious and luxurious mixed-use community to date, is offering comfort, convenience, accessibility, and luxury to property seekers and anticipates what they might need to enjoy a work-life balance and enhance their experience living in an integrated township. Its strategic location at the convergence of Pasig City and Cainta is expected to raise the standard of sophisticated urban living on the eastern part of the metro.

 

Comfort and sustainable living

The continued rise of integrated townships or mixed-use property development projects like Empire East Highland City across the archipelago has changed the country’s real estate landscape toward a sustainable future. This paradigm shift has been spurred by the growing demand among property seekers looking for comfort and convenience when it comes to sustainable living. This is mainly anchored on their desire to lead an environment-friendly lifestyle without sacrificing comfort and convenience.

In the case of Empire East Highland City, its strategic location at Felix Avenue, which is considered one of the busiest thoroughfares bordering Pasig-Cainta area, should make it even more attractive to property seekers, especially among those who want to raise kids in a secured residential enclave that offers not just a ton of amenities but peace of mind, comfort, and convenience. Felix Avenue itself is equidistant to two other major thoroughfares in the metropolis: Marcos Highway in the north and Ortigas Avenue Extension in the south. These roads are expected to connect the master-planned integrated luxury township to the rest of Metro Manila.

Another location-related factor that makes Empire East Highland City an ideal residential community for those who plan to relocate in the eastern part of Metro Manila is its proximity to the upcoming Emerald Avenue Station of the LRT Line 2 East Extension, which is near the intersection of Felix Avenue and Marcos Highway and is scheduled to operate in the last quarter of this year. This offers quick and easy access to several lifestyle hubs in Quezon City, as well as some of the country’s premier academic institutions situated along Katipunan Avenue – the University of the Philippines, Ateneo de Manila University, and Miriam College. The University Belt area in Manila, where other exceptional schools are situated, is also easily accessible since the LRT Line 2 goes all the way to that area. An array of mass transportation system is always within easy reach given the presence of major thoroughfares that link Pasig and Cainta to other parts of Metro Manila and CALABARZON region.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A coveted address

The Pasig and Cainta area has become one of the fastest growing zones in the metro. This residential address experienced an influx of people starting in the 1970s. Since then, this has grown exponentially in this area. The number of businesses, retail establishments, academic institutions, hospitals,  health centers, and recreational hubs in these areas have also grown over the years. And with the presence of several ongoing infrastructure projects in the vicinity, including those in the pipeline, expect this corridor to transform into one of the country’s premier economic growth hubs. Developments like these make the Pasig and Cainta area ideal for the establishment and growth of integrated and mixed-use townships. It also makes Empire East Highland City one of the most coveted addresses for aspiring homeowners.

 

Moving East

Indeed, there has never been a more exciting time to plan your move and relocate to Empire East Highland City so you can enjoy all its comforts and conveniences and experience what sustainable living in the 21st century ought to be. With the rise of a lifestyle mall at the crux of Empire East Highland City, expect a variety of recreational activities to fill in your weekend jaunts.

Forty percent of the development at Empire East Highland City will be devoted to green and open spaces, while another 40 percent will be allotted for residential areas. Mixed-use projects will take up the remaining 20 percent.

 

An architectural and urban planning wonder

To evoke that image of a city sitting on the highlands, the 37 high-rise residential towers at Empire East Highland City will serve as a dramatic backdrop, along with its expansive park which will be elevated up to six meters from Felix Avenue. According to Empire East, there would be the seamless integration of the residential towers, mixed-use buildings, and other amenities in the uphill community. The open greenery is where the church and pocket gardens are expected to rise, allowing residents and visitors to either take a leisurely stroll or simply sit and relax. To accentuate the elegant stairway heading upward to the lifestyle mall, grand Spanish steps will be built in the middle of the park. Both the park and the mall are expected to be situated at the township’s main entrance.

The mall’s unique architectural design is expected to complement Empire East Highland City’s sloped landscape, allowing residents to conveniently walk from various residential condominium towers all the way to the sophisticated shopping hub itself so they can enjoy an array of recreational activities and amenities – whether it’s dining at sumptuous restaurants, shopping splurges, or watching the latest movies at the state-of-the-art cinemas.

 

Smartly-designed

The 37 elegantly designed high-rise residential towers on the elevated portion of the property will be built on stilts and are expected to evoke grandiose and further height from the ground and road levels, truly making it an elevated city. Expect these towers to reshape the skyline of the eastern side of Metro Manila.

Mixed-use and smart-designed office towers will be part of Empire East Highland City. They will be strategically integrated alongside the residential towers and various recreational centers, making work-life balance an essential component for those who want to work hard but play harder. This will allow residents to spend more time as they normally would with their loved ones. With the township’s 4-lane and 6-lane roads, living in Empire East Highland City doesn’t have to feel like living in a cramped community.

Six–lane roads will be built on Empire East Highland City’s commercial zones while the residential areas will have four-lane streets. Spacious sidewalks are at least 2 meters wide, paralleled with 1.5-meter-wide planters. Tower to tower distance will be up to 20 meters, ensuring ample open space.

 

Decongesting Metro Manila

Because many of the residential properties in Pasig City and Cainta, Rizal have already been horizontally developed, the demand for residential condos in the area continues to grow. By building vertical residential properties in the area, Empire East hopes to do its share in helping decongest Metro Manila in the foreseeable future.

With a quarter of a century of expertise in building unparalleled residential communities across the Philippines, this luxurious uphill community is Empire East’s largest and grandest master-planned township project on the eastern side of Metro Manila.

 

 

 

 

 

 

 

 

 

 

 

To know more about this newest development from Empire East, please call (02) 8103333 or visit their website. You may also like and follow Empire East Highland City on Facebook and Instagram.

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This article originally appeared on Lamudi.

 

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