NEWS - 17 June 2017

Developer set to create more milestones

Over the next five years, Empire East Land Holdings Inc. is expected to allocate some P25 billion to further expand its development footprint.

This move, according to Empire East president Anthony Charlemagne C. Yu, was meant to ensure the company’s future profitability and to further expand its land bank, which has a total area of 404 hectares that are worth some P2.9 billion.

At the same time, this commitment likewise served as an inspiration for Empire East to keep pushing forward with its vision of providing homes that positively impact the lives of many Filipinos.


“It is Empire East’s goal to forge ahead and mark even more milestones as we continue to seize new growth prospects,” Yu said.


Currently, the projects of Empire East have enjoyed strong take-up amid a competitive market. The company’s transit-oriented developments namely Little Baguio Terraces, Pioneer Woodlands and San Lorenzo Place are nearly sold out.

Also sold out are the three of the seven clusters of The Rochester, while the inventory of Kasara’s first two towers is also depleted. House-and-lot packages at The Sonoma—the company’s horizontal project in Sta. Rosa, Laguna—are almost fully taken up, while commercial units at its retail strip, 1433 West Row, are sold out.

Yu attributed their customers’ warm reception to the transformative qualities of the company’s projects, which were designed to align with people’s life goals and fast-changing lifestyles.

“By emphasizing the lifestyle essentials that have made the company’s developments true powerhouses, we have made our portfolio more visible and more personal to our market,” he said.

“We take pride in how our communities have taken shape over the years. They embody the kind of integrated, multi-faceted lifestyle we envisioned for its residents today,” Yu added.

Empire East was also optimistic that the Covent Garden and Mango Tree Residences, located in the Sta. Mesa area and San Juan City, respectively, will continue to perform well. Pre-selling demand, it disclosed, continues to be robust for the remaining residential units of the two projects.

Meanwhile, in celebration of Father’s Day, Empire East is offering huge discounts for its projects as a treat and a fitting tribute to all the hardworking dads and even single moms who double as fathers, who are seeking to provide a decent home for their families.


Empire East will hold an open house today (June 17) and tomorrow at their showrooms for Pioneer Woodlands in Mandaluyong and Kasara in Pasig, as well as those in SM Mall of Asia, SM Megamall, SM Sta. Mesa, and SM North.

Great value offerings and discounts are up for grabs this weekend so make sure to pay a visit to any of these showrooms so you can have the ideal nook you can finally call your own.



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