NEWS - 10 June 2021

Empire East Allots 25B Budget for its upcoming 'Home of the Future' Project in Pasig-Cainta


June 10, 2021 (QUEZON CITY, PHILIPPINES) -- In 2019, top real estate developer Empire East launched the newest addition to its township developments and its largest project to date-- the Empire East Highland City. This soon-to-rise 22-hectare residential development strategically situated along the major thoroughfares of Pasig and Cainta, Rizal, is dubbed as the country's 'first elevated city' because of its masterfully planned design.

As more developers rise to the challenge of creating green developments, Empire East has also set eyes on creating more resilient and sustainable communities in and beyond Metro Manila. The company's concepts have always been built and designed for people-- to respond to the market's demands. Their past and future developments are proof of how important sustainability is for them.


The elevated city's grand phases

Empire East Highland City gears towards a sustainable future by infusing features that shall improve the lifestyle of its urban dwellers. The project consists of four (4) grand phases, namely: the 8,000-square meter Highland Park with a 500-seater church accented with the Spanish steps leading to the next phase, a 58,000-square meter Highland Mall which shall house luxurious retail shops and hubs for the residents' daily needs, the 37-tower Highland Residences, and the 6,700-square meter The Chartered Club, a membership-only club exclusive for the Highland homeowners.


Luxurious shopping and dining experience

Under the "Megaworld Lifestyle Malls" brand, which is well-known for sophisticated malls such as the Eastwood Mall, Venice Grand Canal Mall, Uptown Mall, among others, the Highland Mall at Empire East Highland City will surely be another mall destination at the east side of Metro Manila and the nearby Rizal areas. Hosting a gross leasable area of 58,000 square meters dedicated to luxurious shops, restaurants, cinemas, supermarkets, and a lot more, this lifestyle mall will primarily benefit the future residents of the 37-tower Highland Residences. Residents can comfortably walk in the broad tree-lined walkways or take a quick bide ride towards the Highland Mall.


Empire East Highland City and its sustainable features

With its 27 years of expertise in building quality homes and its commitment to introducing breakthrough and innovative concepts, Empire East took a bold step. It fulfilled its vision of creating more sustainable communities through this newest residential development in the east.

Empire East Highland City adheres to eco-friendly standards. It highlights sustainable efforts and features which shall allow the residents to live healthily and comfortably despite being at the center of Metro Manila's bustling cities. The provision of bike lanes for trolleys and scooters, installing solar-powered street lights, allotment of tree-lined walkways, provision of a jogging path, and application of rainwater collection systems, to name a few.

With these features in mind, Empire East also partnered with eco-friendly suppliers that adhere to high-quality global standards.


The next big thing in the east

With Empire East Highland City's ideal and accessible location, and infrastructure projects happening nearby, future residents can enjoy premium mobility with just a few minutes to spare to get to where they want to be in the metro. Likewise, with various transit options such as the LRT-2, MRT-4, and bus lines nearby, future dwellers will benefit from its accessibility, which means fewer carbon footprint emissions due to reduced travel time.

Aside from this, the property is also equipped with its own recreational and fitness amenities, including a lap pool, gym, game rooms, and cafe and lounge. This shall allow the residents to enjoy leisure and relaxation without leaving the comforts of their community. Empire East Highland City also has jogging paths and designated bike lanes to encourage people to move and opt for a more sustainable travel option.

Additionally, this elevated city will be built with more than 40% open spaces masterfully designed to cater to families' bonding activities with their health and convenience in mind.


The future of homes

In the coming years, Empire East Highland City would resonate with the name' home of the future' by including future-proof plans and features that people from different generations can enjoy and benefit from.

This year, as the country faces a health crisis, its efforts to make its developments sturdy, flexible, and sustainable significantly impact its communities. During these trying times, crisis-resilient developments have made the lives of Filipino homeowners easier and more manageable.

Empire East was the first to introduce the concept of Transit-Oriented Developments, allowing the residents to easily maneuver their way in and out of their homes despite the strict security measures. Living just a few blocks away from banks, supermarkets, and other vital hubs, they could save so much time and effort in getting their daily necessities.


About Empire East

Empire East Land Holdings, Inc., a real estate developer founded in 1994, is focused on building mid-to-high-rise developments for the middle-income demographic. The company was the first to democratize homeownership by offering quality yet affordable homes and implementing the Zero Downpayment scheme in the 1997 Asian Financial Crisis.

Empire East has completed about 17,000 units over the years and has built more than 100 towers in and beyond Metro Manila.

Besides this township, Empire East also actively promotes The Paddington Place in Mandaluyong City, a four-tower urban enclave with a bi-level lifestyle mall, and Mango Tree Residence, a two-tower community in San Juan City.


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