June 10, 2021 (QUEZON CITY, Philippines) - Real estate giant Empire East Land Holdings, Inc. reports P4.26B total booked sales for 2020, an 8.38% increase from the previous year, while net profit closes at P524M for the same period.
Amid the shifting priorities of the mid-market, there remains an increasing demand for real estate properties as an investment and for safer, nature-rich homes for end-users. The company met these demands and adapted to the needs of the market by launching irresistible deals for its pre-selling and RFO developments, offering flexible payment terms. This developer's tried and tested strategy is reminiscent of its bold abolishment of down payments during economic crises in the past - saving the business from ruin while serving the needs and renewing the trust of its market.
In its 27th year, Empire East marches onto a new era of continuous quality and mindful homebuilding that focuses on resilient and sustainable development features. Up to its 25th year, the developer has focused on brand-building and home innovations leading to the completion of more than 100 towers since its establishment in 1994.
While Empire East continues to benefit from its leadership in the middle-income segment, it has always been receptive to new growth opportunities, including crises and this pandemic.
"Since the announcement of the quarantine last year, most of our projects have proven their resilient and sustainable value, allowing spontaneous Bayanihan while adhering to strict safety protocol. These events attest to our communities' strength in design and concepts that foster meaningful lifestyles for our dwellers. In return, we capture the aspirations of new customers," said Empire East President and CEO Atty. Anthony Charlemagne C. Yu
In the company's 2020 performance report, despite the pandemic, Empire East delivered 2,200 units worth more than P9B.
To celebrate its 27th anniversary this year, the real estate game-changer renews its commitment to the growth of its end-users. Its recently launched Empire East Highland City, which is now on its pre-development selling stage, paints healthier, safer, more eco-friendly homes for its future dwellers.
This 24-hectare township boasts 37 high-rise residential towers with access to an open green park, a luxurious shopping mall, and a membership-only recreation club. But apart from these grand phases, this development will also adopt sustainable features that prioritize energy conservation, water and waste management, and the promotion of walkable and bikeable lanes for residents to contribute in the lessening of carbon footprint.
Empire East also actively promotes its communities in other flourishing cities like the four-tower "modern cosmopolitan enclave" The Paddington Place in Mandaluyong City, and a two-tower serene community in San Juan City, the Mango Tree Residences.
The company has a land bank with P5.1B worth of properties, with an aggregate area of 427 hectares, making room for more innovative projects in this new era of growth.
Empire East was recognized as one of Asia's Best Performing Companies by the MORS Group's Asia Corporate Excellence and Sustainability Awards (ACES) in 2020. In the fourth quarter of the same year, the company also won Gold in the Best in CSR category from the People's Choice PANATA awards by the Philippines Association of National Advertisers.