NEWS - 10 June 2021

Empire East's Transmutation Strategy Pulls Booked Sales Up to 8.38%



June 10, 2021 (Manila, Philippines) - In the recent Annual Stockholders’ Meeting of Empire East, President and CEO Atty. Anthony Charlemagne C. Yu shares his transmutation strategy and digitalization plans that resulted in the company's jump in booked sales amid the pandemic. 


With close to 9% growth in reservation sales compared to the previous year, Empire East's performance for 2020 still indicates the resiliency of the company and its stakeholders amid troubled times.


"Our extensive transmutation program that considered our People, Processes, and Projects, enabled your company to perform productively in the new normal and effectively position its residential developments as an essential and valuable product both for end-users and investors," Yu says in the recent virtual stockholders’ meeting.


In this transmutation, most of the company's employees and salespeople were allowed to adopt a work-from-home set-up that kept them safe from health risks, resulting in reduced overhead costs for operations and Customized Telecommuting Approaches that fit each personnel's roles and functions.


The company also streamlined the procedures and expedited the flow of transactions through full digitalization or automation. It also recalibrated its services and targets concerning residential developments to ensure that amidst the postponement of the original timetable, the company would satisfactorily deliver its commitment and consistently sustain the trust of its stakeholders.


Empire East continues to aim for progress as it develops its largest project to date—the 24-hectare Empire East Highland City along Felix Avenue in the boundary of Pasig City and Cainta, Rizal.  This 37-tower project promises a nature-themed development with an “elevated city” concept that will provide its future residents a luxurious township lifestyle. It will also add to the company's portfolio of transit-oriented developments through the launch of new infrastructure projects nearby, like the much-anticipated LRT-2 East extension and the upcoming MRT-4.  


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